#90 - Recruiting Expert Series - Jörgen Sundberg on Employer Branding

#90 - Recruiting Expert Series - Jörgen Sundberg on Employer Branding The Career Insider Podcast Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | RSSForEpisode 90of The CareerMetis Podcast, we will be hearing from Jörgen Sundberg.This interview is part of the “Recruiting Expert Series“.evalGuest Introduction â€" Jörgen SundbergevalJörgen Sundberg is an Employer Brand consultant and the CEO of a company called Link Humans based out of London, UK. He is also the founder of Undercover Recruiter: a global resource on recruiting, talent acquisition, global trends, and insights.Episode Summary1. Jörgen describes in length what Employer Brand is, and also spends time talking about why it matters.2.He talks about why simply advertising on job boards are not effective anymore. Due to the increasing demand for talent â€" it is essential for an employer to showcase their strengths and values to prospective candidates.3. Jörgenalso talks about the mistakes employers are making with their branding.4.Getting employer brand right â€" Jörgen gives examples of companies like Salesforce, GE and Cox Purtell on how they have each have done to enhance their employer brand.5.He explains how employer branding is different for larger companies versus small businesseseval6. Jörgenexplains that one of the often overlooked benefits of employer branding is the reduced cost per hire. For larger organizations, they are able to attract the highest quality candidates.7. Jörgenalso explains what EVP is “How can we stand out in a very crowded marketplace?“The idea here is to make sure everyone has a positive experience”“Most people want to click the button and activate straight away”“Do we really need employer brand thinking when we’re a small company”“The employer brand is there to really warm people up and hold their hand throughout the process”Links ResourcesTo learn more about Jörgen Sundberg, you can visit his company website. He can also be reached viaLinkedInorTwitter .Intro Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack â€" Siren KickbackEnding Music provided courtesy of Accelerated Ideas (www.accelerated-ideas.com). Soundtrack â€" No Need to Rush